Have you ever launched a website only to realize that it falls short of your expectations? That's what happened to us when we launched our agency's website in April 2021. While it was visually appealing, it lacked the content and structure needed to engage users and truly showcase our brand.
We knew that we had to take action. We set out to create a website that truly embodied our brand and the services we offer. In this article, we'll share with you the journey we took to create our new website - from planning to launch.
Join us as we go behind the curtains and reveal the steps we took to create a website that ticks all of our wishlist. We'll share with you the key elements that we added to the site to create a better user experience, and how these changes have helped us communicate our brand.
Before diving into the design of the new website, our team took a step back to analyze data on how visitors were using the existing website. This analysis helped to identify patterns in user behavior, such as what pages and content were most frequently viewed, which buttons and links were clicked on the most, and where visitors were leaving the site. By gaining insights into how visitors were interacting with the site, our team was able to create a better plan and strategy for designing the new website that would better meet the needs and expectations of users.
One key takeaway from the data analysis was that visitors were not just coming to the website to view past projects, but also to access resources related to branding and marketing. In response, our team created more blog articles and other resources to help visitors find the information they needed. These resources not only served to enhance the user experience on the website but also helped to establish our agency as a thought leader in the industry.
As a design agency, our team was determined to create a website that was more than just a digital brochure. Instead, we wanted to create an experience for visitors that was dynamic and interactive, with a design that made the website look and feel more alive.
One of the ways that this was achieved was through the use of animations and other visual effects. For example, when visitors hover over a button or link, they might see a subtle animation that draws their attention to the interactive element. Similarly, scrolling down the page wll trigger animations that bring different elements of the page to life, helping to create a sense of movement and flow.
Another key aspect of the dynamic and interactive design was the use of video and other multimedia elements. Rather than relying solely on static images and text, our team incorporated video and other types of media to help tell our agency's story and showcase our work in a more engaging and compelling way.
While the dynamic and interactive design was an important aspect of the new website, our team also wanted to ensure that the design did not detract from the content. To achieve this, we chose a clean and minimalist design that placed the focus squarely on the content.
The clean design is characterized by plenty of white space, typography, and a restrained use of color. This simplicity helps to keep the focus on the content, ensuring that visitors can easily find the information they need and engage with the resources that our agency provides.
In addition to the visual design, our team also paid close attention to the user experience on the website. This included ensuring that the site was easy to navigate and that important information was easy to find. our team also optimized the website for mobile devices, recognizing that an increasing number of visitors are accessing the site on smartphones and tablets.
In conclusion, our new website represents a significant step forward for our agency. By taking the time to analyze user data and create a better plan and strategy, our team was able to design a website that better meets the needs and expectations of clients. The dynamic and interactive design, combined with the clean focus on content, helps to create an engaging and compelling user experience that sets our agency apart in the crowded design industry.